Talkin God in drive time new radio networks
goal By JOHN L. ALLEN JR., NCR Staff
With its recent $57 million purchase of 10 AM stations in major
markets across the country, the new Catholic Radio Network will be
Americas largest system of radio outlets with a Catholic orientation.
Starting Sept. 1, the network, known as CRN, will employ a 24-hour, all-talk
format with a basic faith and values approach, according to network
officials.
An impressive lineup of nationally prominent Catholics has been
recruited as investors, board members and supporters, leading many observers to
regard CRN as a serious new force in the radio industry. The network is based
in San Diego.
Tentative plans call for talk shows anchored by strong radio
personalities in the morning and evening drive periods, with some variety in
other time slots -- potentially including a live call-in show featuring one of
Americas eight cardinals.
Im not in this to be a small player, said CEO
John Lynch, a veteran radio executive. I firmly believe that we can be a
major presence in the country.
Programming will be broadly pitched at Americas 70 million
Catholics, according to Lynch, who said CRN wont replicate what he called
the confrontational, preaching to the choir tone of Mother
Angelicas television network, EWTN.
At the same time, Lynch acknowledged that key figures involved in
the network -- himself included -- come mostly from the orthodox,
conservative wing of the church, and that programming will to some extent
reflect that orientation. CRN will feature some strong
commentaries, Lynch said, from such Catholic luminaries as
Jesuit Fr. Joseph Fessio.
Lynch described his aspirations for the network in terms of
stealth evangelism. He says CRN will mix serious commentary with
some lighter material, perhaps including University of Notre Dame football
games or local Catholic high school athletics in the various markets.
The 10 stations included in the deal, announced April 17, are
WJDM-AM in New York, KPLS-AM in Los Angeles, WAUR-AM in Chicago, WPWA-AM in
Philadelphia, KAHZ-AM in Dallas/Fort Worth, KIDR-AM in Phoenix, KKYD-AM in
Denver, KCNW-AM in Kansas City, Kan., WZER-AM in Milwaukee, and WWTC-AM in
Minneapolis. Eventually, Lynch hopes for a 50-station network.
Lynch hopes to attract new Rush Limbaughs and Dr. Laura
Schlessingers to anchor key network time periods. He said Fr. Tom
Hartman, who appears on Good Morning America, is one early
possibility, but the network is reviewing a wide variety of options.
Weve had morning people from big stations, famous
people in the business, say things like Im a deacon in my church,
and I would like to be part of this, Lynch said. Ive
had programmers calling me saying, I would like to do some good for the
rest of my career.
The general idea is to appeal to a broad spectrum of
people, Lynch said, and not hit them over the head.
Lynch is particularly enthusiastic about the idea of a call-in
show in which one of the cardinals could answer listener questions, Lynch said,
making themselves available to the wide body of the church.
Lynch said CRN would also offer a Catholic perspective on social
and ethical questions. Weve talked about doing a show on Jack
Kevorkian, Lynch said, where wed bring him on and someone to
counter him, give both sides. Whatever CRN eventually offers, Lynch said
hes determined to see it become an important force in popular culture.
Lynch believes that the networks all-talk format fits well
with demographic trends in the radio business. We have a large population
of aging baby boomers. Its axiomatic that as boomers get older, they turn
away from rock and roll and toward talk. Weve got a huge potential
audience.
The creation of the network comes against the backdrop of a
decade-long expansion in religious radio, with 1,240 stations now airing
religious content full-time, an increase of over 30 percent in 10 years,
according to the National Religious Broadcasters. One-tenth of all the radio
stations in America today specialize in religion, making it the fourth most
popular format, behind country, news/talk and adult contemporary, according to
the NRB, a trade association for religious broadcasters.
The vast majority of this growth has been driven by Protestant
Evangelicals. Though popular in Latin America and Europe, Catholic radio in
America has remained a fringe phenomenon, with one count putting the total
number of full-time Catholic stations at 14 before the creation of CRN.
Prominent Catholic figures such as Fessio of the Ignatius Press,
Nicholas Healy of the Franciscan University of Steubenville, Ohio, and William
Clark, former national security adviser under President Ronald Reagan, have
been involved in planning for the network and serve on its board.
Archbishop Charles J. Chaput of the Denver archdiocese has agreed
to act as episcopal adviser. Tom Monaghan, the former Dominos Pizza
executive who has long been a supporter of church causes, is a major
investor in CRN, according to Lynch.
Access to investors such as Monaghan has allowed CRN to raise
more than what we need to fund the initial 10-station deal, Lynch
said. He hopes to expand quickly, with outlets in Washington, Boston, St. Louis
and San Diego as top priorities. Lynch said CRN could pick up stations either
through purchase or affiliation.
Lynch argues that Catholic radio can succeed on a mass scale.
Theres no reason why Catholics cant use the mass media to
evangelize effectively, he said. If you make it compelling, if you
make it interesting, Americas Catholics will support it. There are
millions of us out there.
Fran Maier, chancellor of the Denver archdiocese, said Chaput is
especially intrigued by radios potential to reach Hispanics, whom the
archbishop believes rely heavily on radio for both information and
entertainment.
Chaput will insist that content not be polemical or
divisive, Maier said. The archbishop is very concerned that the
tone of the network be correct, that pastors and other bishops are reassured
about its intent, he said.
While claiming it was no judgment on Mother Angelica,
Maier said it was important to Chaput that nothing like the TV nuns
run-in with Cardinal Roger Mahony of the Los Angeles archdiocese happen on the
new radio network.
CRN will be a commercial network, meaning that it will carry
advertisements. The only way we could afford to get into the major
markets is to be commercial, Lynch said. Individual programs may do
on-air fund solicitation, Lynch said, but the network itself will rely on
direct mail campaigns and other off-air techniques to supplement its
advertising income.
In terms of other players in Catholic radio, most observers agree
that WEWN, the radio arm of Mother Angelicas EWTN cable television
network, is the service with the widest reach. WEWN is not a network but rather
a provider of programming that is now carried on 31 stations around the
country, according to EWTN figures. The service is also available on shortwave
radio and over the EWTN Web site, www.ewtn.com.
Another growing Catholic radio service is the syndicated program
Catholic Answers Live, a call-in show also originating from San
Diego. Emphasizing Catholic apologetics, the show is carried on WEWN and is
syndicated in 22 markets around the country. Catholic Answers has a
host, Jerry Usher, and a guest; during May, guests included William Donohue of
the Catholic League and Capuchin Fr. Benedict Groeschel. A list of stations
carrying the show is available at its Web site, www.catholicanswers.com [see
links, below].
National Catholic Reporter, June 5,
1998
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