Inside
NCR Philly P.R. on the ball; U.S. P.O. on the blink
Its a puzzle how public
relations people get so handsomely paid for being so peculiarly unoriginal. One
of their most popular ploys in pursuit of polishing their clients images
is to blame any messenger who would tarnish them.
NCRs June 19 story, Philadelphias
Bevilacqua, seems to have caused a surprising stir across the nation. One
could scarcely have expected Bevilacquas P.R. entourage, by all accounts
a formidable one, to say excitedly, Yes, yes, you got the story just
right. Their spin, instead, was the same old stuff: blame Ralph Cipriano,
the Philadelphia Inquirer journalist who wrote the story.
Brian Tierney of the Tierney Group, which is retained
by the archdiocese, compared Cipriano to a low-grade infection that keeps
coming back. Tierney, talking to The Washington Post, went on to
call NCR tremendously irresponsible for publishing the
story.
Archdiocesan spokeswoman Cathy Rossi also went after the
messenger: There is no reason for the archdiocese to purposefully place
itself in the position of answering to a reporter with whom it has significant
misgivings.
Ciprianos own editor at the Inquirer, Robert
Rosenthal, was not keen to stand by his man, accusing Cipriano of having
an agenda. Of course one wouldnt expect Rosenthal, after his
paper -- one of the best papers in the country, it should be said, and frequent
winner of Pulitzers and such -- refused to run the story, to turn around and
say it was a great story in NCR.
And yes, its fair to say Cipriano had an agenda -- one that
every dedicated journalist is expected to have: a relentless search for the
truth wherever the story takes him. Compare this with current Inquirer
religion writer David OReillys outlook: I see my job as
carrier of their [the archdiocese] voice.
Meanwhile, no one, from the cardinal down, has responded to the
substance of the article or the thorny issues it raises. A year in the making,
the story is a telling account -- though not the last word -- of the church of
Philadelphia.
Readers unhappy with the tardy
delivery of NCR should know they are not alone, and its not just
NCR. Theres a national problem deep and wide.
Business Mailers Review, which monitors the postal service and
private carriers, highlighted poor periodicals delivery in its June
1 issue. It reported on a recent survey by the National Newspaper Association,
which found that the delivery of newspapers has hit a low point
nationally. Of 1,052 participating newspapers, 73 percent reported that
service delivery has gotten worse over the past year.
The findings most pertinent to NCR were: For out-of-state
delivery of nondaily newspapers, 86 percent took six or more days; and 50
percent were delivered in 11 or more days. No one explained what they do with
the papers during all that time.
We realize its small consolation that the contents of
NCR are timeless. Its also small consolation that we are as
frustrated as you. We have complained interminably without redress. We have
investigated various options and have a couple of ideas up our sleeves.
One bright note -- though not a solution to the problem -- is the
fact that NCR in its entirety will soon be online on the Web for the
exclusive -- and timely -- use of our subscribers.
Wed like to instigate a march on Washington to reform the
postal service, but only after we do it for campaign finance reform.
National Catholic Reporter, July 3,
1998
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