| Journals ads set it apart -- far
apart
By PAMELA
SCHAEFFER NCR Staff
St. Bozos Parish no longer amuses you?
Youve had it with fuzzy-wuzzy Catholicism?
You are annoyed with yak sessions sponsored by the
Catholic Common Ground Project?
Maybe, maybe not, but Dale Vree, editor of New Oxford
Review, a conservative Catholic monthly, is putting his money behind ads
aimed at Catholics who answer yes.
Trouble is, some Catholic publications have refused to run those
ads, including, says Vree, some publications on the right that, in his opinion,
should join his battle for truth. At least three publications --
including the Jesuit journal America and two weekly newspapers that
share the rightward tilt of New Oxford Review -- have banned his ads. So
the militant Vree is finding it harder to get his message in front of
Catholics.
The newspapers that have said no thanks are Our Sunday
Visitor, which reaches about 85,000 readers, and National Catholic
Register, with a circulation of about 15,000. Vree, whose publication has
about 16,000 readers, says the boycott has definitely hurt.
Vree has retaliated in a series of editorials, prompting some
familiar with the controversy to say it has reached the intensity of a feud
among Catholics on the right. The most recent of the editorials ran in June.
Vree doesnt want to make his ads milder, less apt to offend, because, as
he wrote in the June issue, its our spicy, punchy, comical and
satirical ads, our trademark ads that pull.
Heres what publishers are saying about the ads:
America apologized to readers last November for running an
offensive New Oxford Review ad in violation of
Americas policy to reject such ads. It was an innocent
mixup, the editors wrote in response to a published letter from Fr.
William B. Padavick of Oberlin, Ohio. Padavick complained that the source of
the real heresy today is not liberals, as New Oxford Review
likes to claim, but Catholics on the right -- the thought-control gang
who are desperately trying to split the church from itself and from the real
world.
For Fr. Owen Kearns, publisher of National Catholic
Register, the last straw came a bit later, when an ad for the New Oxford
Review declared that in the average Catholic parish the laity
gets crumbs: balloons or clowns or liturgical dancers or banners with
greeting-card sentiments, but always platitudinous homilies from
Father Fluff.
Kearns said it was the average parish label and the
word always that got him. That is insulting to priests,
said Kearns, a member of the Legionaries of Christ, the conservative religious
order that recently bought the Register.
If theyd said some parishes or even
many parishes ... but the average parish? Kearns
said. For him that goes too far. Readers had complained that the ads were
ugly both in presentation and in tone, he said.
For Robert Lockwood, president of Our Sunday Visitor, the
end of the line was an ad alluding to the late Cardinal Joseph Bernardin of
Chicago. Though the ad did not use Bernardins name, it denounced an
unnamed cardinal as instigator of a campaign to undermine Catholic
teaching and papal authority under the guise of the Catholic Common
Ground Project, an effort founded by Bernardin.
We dont run gratuitous attacks, said Lockwood.
He added, Im in no mood to get into a public contest with New
Oxford Review.
New Oxford Review was, however, in the mood for a public
contest in June. Vree, a former Episcopalian, complained in an editorial in the
June issue that the Register lacks the fire and
passion needed to combat heresy and dissent in the church.
The anemia and confusion plaguing the Register have also been
afflicting Our Sunday Visitor, Vree wrote, complaining in
particular about a Visitor editorial in praise of diversity in the
church.
The real problem, Vree told NCR, is not the ads but the
other publications refusal to step up to the line, to take on the
enemies of orthodoxy. The battle, according to Vree, must now be fought
alone -- so the journal is expanding from 40 to 48 pages, while asking its
readers to kick in the necessary financial support.
They accuse us of tearing down the church, Vree said.
The fact is, the church is kind of broken down. There is kind of a civil
war going on. Youve got to decide which side youre on. Unity is an
important thing for all Catholics, but it has to be unity based on
truth.
Margaret Steinfels, editor of Commonweal, another Catholic
weekly, said Vree had never approached the magazine about running ads. If
they did ask, she said, I would be delighted to turn them
down.
Under the headline Do Catholics Have Bad Breath?
Commonweal ran a parody of a New Oxford Review ad (calling it
New Ostrich Review) in its Feb. 9, 1996 issue.
Having been rejected by his favorite places to advertise, Vree
told NCR he was feeling ostracized.
Ostracized? Steinfels of Commonweal said.
Maybe he means ostrich-cized.
National Catholic Reporter, July 31,
1998
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