Column Institutional failures of communication
By KRIS BERGGREN
Is it me or are all the recent
corporate scandals starting to meld into one big current events cesspool? I
cant be the only one who sees an uncanny parallel between the Enron
collapse and the Catholic churchs current scandal. Each one, an
institutional failure of a mostly male-dominated, hierarchical,
dont ask dont tell corporate culture. But maybe the
problem is really a failure of communication: These institutional brands
arent what they used to be. Let me try to sort this out.
Lets see, there was Enron. Big Oil corporate culture is
pretty stock in trade: Big Daddy execs making even bigger bucks than
Nebuchadnezzar. Lavish travel and party perks for favored customers, corporate
jets at hand to whisk executive families on fabulous vacations and so on. You
know the score.
Now there is WorldCom -- Big Buzz has been busted, taking down
17,000 worker bees. How about Martha Stewarts little insider trading
etiquette problem. The only green Big Martha will talk publicly about right now
is salad.
Of course there is the Catholic church. OK, Big Red is not a
capitalist enterprise per se, though it retains some of the trappings of its
institutional cousin: impressive real estate, a clear hierarchy of executive
types who never have to carry their own briefcase, do their own laundry or
clean their own bathroom, things like that.
Even communication in these kinds of institutions is corporatized.
Well, we all know Martha takes the cake when it comes to glossy, on-task
marketing with a mission. I havent seen a back copy, but I imagine that
Enron and WorldCom had pretty slick newsletters, probably a cool online
version, too.
The Catholic church, too, has its own network of homespun diocesan
papers. Theyre not usually all that glossy, though some have pretty nice
graphic design and high quality reportorial style. I say reportorial style as
opposed to reporting, because apparently the First Amendment doesnt apply
to diocesan papers, rendering them about as effective as corporate newsletters
at revealing the truth.
That idea, by the way, isnt really my own. The role of the
diocesan newspaper in covering the whole truth of the church in the world today
was discussed at a recent gathering of the Catholic Press Association. Staff
writers for papers across the country attended, many venting their frustration
at being expected to write from the party line and censored -- in several cases
directly by their bishops -- from covering controversial topics such as women
in the church, the ordination of married persons, and the entirety of the scope
of the current sex abuse scandal. Freedom of inquiry and expression is not the
highest value at these official mouthpieces of dioceses across our country. If
thats true, their writers -- many of whom have journalism backgrounds and
a fierce commitment to the church -- function merely as cogs in the wheel of
institutional marketing, expected to churn out no-brainer, feel-good articles
about Catholic school kids who conduct fundraisers to buy books for kids in
Africa or heartwarming stories about adoption that make everything come out
rosy.
Its not that these stories arent important; they are
indeed a valuable part of the fabric of Catholicism today. Its just that
theyre about a yard or two short of the whole nine. I always thought
Catholicism was about confronting the entire truth of living and sorting it out
according to a certain set of values and beliefs. The more daring of these
papers arent afraid to challenge readers comfort zones by including
articles or editorials about how the principles of Catholic social teaching
conflict with the prevalent secular values of capitalism, for example, or the
validity of the just war theory. Why cant most of these papers print
equally true and equally challenging stories about women in ministry who reach
the stained glass ceiling?
Furthermore, the church en-courages its members to listen to their
vocational leanings, to use their God-given gifts and talents to be the best
plumber, artist, doctor, parent -- or journalist -- that he or she can be. That
means living up to the ethical and professional standards of ones
métier. A journalist whos typing with one hand behind her back is
severely limited in her capacity to write the best story she can. Catholic
writers must be free to pursue the stories that are important to their readers
and to the church. They are responsible for informing the Catholic public about
issues that matter to the church -- especially at this time when the church
seems to be so fragmented, and is showing signs of fragility as well. If there
is a crack in the foundation, lets address the problem head on and come
up with solutions.
Somewhere in between, as always, the truth of the church exists.
Our Catholic press should be the one to tell all the grisly and glorious truth.
Hey, it might improve our brand image. And you never know, it might even
increase circulation.
Kris Berggren writes from Minneapolis. She can be reached by
e-mail at krisberggren@msn.com
National Catholic Reporter, August 2,
2002
|