Advertising: Rate Information

National Catholic Reporter -- a winner of the Catholic Press Association's Award for General Excellence for the past eight years -- is a lay operated national newspaper with a readership of approximately 100,000 (in 96 countries and 6 continents). Timely, insightful articles challenge readers who want to know the facts, yet want to form their own opinions as free thinkers in today's church. Our readers have college degrees, purchase products/services seen in NCR, have access to institutional funds, travel, are executives, professionals and educators. 60% of our readers are laity and 40% religious or clergy. Along with display and classified advertising, NCR accepts inserts, giving you an opportunity to reach our active readership with your own brochures and flyers. Below, you will find size and frequency rates for display, classified, and insert advertisements. (NOTE: Frequency rates below are per ad/per issue.)

Terms
National Catholic Reporter reserves the right to reject or cancel advertising for any reason deemed appropriate. NCR does not verify promises made by our advertisers.

Gross Rates and Sizes:
National Catholic Reporter Advertising Specifications:

MINIMUM SIZE: Any ad smaller than 1/12 of a page will be placed in the classified section.

CLOSING DATES: Space reservations must be made 3 weeks prior to issue date. E-mailed ads must be received 18 days prior to issue date.

STANDARD SIZES: 1 col. width (2 7/16”) 2 col. (5 1/8”) 3 col. (7 3/4”) 4 col. (10 7/16”) For advertising specifications in PDF format click here.

NON-STANDARD: Ads in non-standard sizes are priced at $65/col. inch.

ADVERTISING AGENCIES: 15% agency commission is allowed on the gross rate for display ads placed by agencies.

SPECIAL FEATURES: For more information on special features on our Web site advertising, call 800-444-8910, ext. 2214 or 2217.

Frequency

12x

15x

20x

26x

BLACK & WHITE
Full Page

4 col. (10.4375" WIDE) x 14.5" DEEP

2,274

2,184

2,067

2,003

1,935

1,866

1,818

1,760

2/3 Page

3 col. (7.75" WIDE) x 10" DEEP

1,632

1,569

1,484

1,436

1,389

1,336

1,304

1,267

1/2 Page

4 col. (10.4375" WIDE) x 7.5" DEEP
2 col. (5.125" WIDE) x 14.5" DEEP

1,309

1,261

1,193

1,155

1,113

1,076

1,018

1/4 Page

2 col. (5.125" WIDE) x 7.5" DEEP
1 col. (2.4375" WIDE) x 14.5" DEEP

742

716

678

652

631

610

594

578

1/6 Page

2 col. (5.125" WIDE) x 5" DEEP
1 col. (2.4375" WIDE) x 10" DEEP

525

504

477

461

445

429

419

408

1/8 Page

2 col. (5.125" WIDE) x 3.75" DEEP
1 col. (2.4375" WIDE) x 7.5" DEEP

413

398

376

366

355

339

334

323

1/12 Page

2 col. (5.125" WIDE) x 2.5" DEEP

292

281

265

254

249

239

233

228

Classified Advertisements

Word-For-Word -
10 word minimum (per issue)

Frequency	Cost Per Word/Issue
1-5	$1.10
6-11	$1.05
12-20	$1.00
21-26	$.95

Note: Frequency prices are per ad/per issue.

Blind box number charge - $2.50/issue

Display (Boxed with border) - $65/col. inch

Closing Dates - Classified ads must be received two weeks prior to issue date. E-mail ads to ncrad@ncronline.org.

Payment - Prepayment required on text ads. NCR accepts MC, Visa, check, and money order. Classified display ads may be invoiced for a one-time invoice fee of $10.

Inserts

Maximum Size
7 1/2" x 11” (folded or flat)

Pricing -

Pages	Cost per thousand
1-12	$90/M
16-20	$100/M
24+	$110/M

Prices shown are for inserts printed on

30-40# newsprint weight stock or

equivalent. Any heavier stock – add

$5/M to prices shown.

Sample insert piece required prior to insertion
for post office approval.

Electronic Files - Prefer PDF files. Macintosh/Quark Express 3.3 or 4.0, PC/Quark Express 6.5, Photoshop 9.0 or earlier version, or PageMaker 7, or InDesign CS2. Graphic files scanned at 200 resolution. For information see "Guidelines for Electronic Submission."

One-time fee of $15 to format ads that do not meet our specifications.

Color Charges -

ROP (C100/M60) - $100
Spot color in any other CYMK color - $200

4-color process - $600

Color composite PDF in CYMK format required for color ads. No discounts (frequency or agency) on color charges.